Genyo Takeda
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Genyo Takeda | 竹田 玄洋 / たけだ げんよう
Nintendo Company Limited

Senior Managing Director
General Manager & Former Engineer
Integrated Research & Development Division

Shizuoka Government University

Genyo Takeda has been an employee of Nintendo Company Limited since 1972. Takeda joined the company shortly after graduating, by responding to a newspaper ad. Takeda was interviewed and subsequently hired by Gunpei Yokoi. Takeda worked alongside Masayuki Uemura in Nintendo’s R&D2 team developing what they termed ‘an electronic shooting range.’ After a year at R&D2, Takeda was assigned control as General Manager over Nintendo’s fledgling R&D3 department. By far the smallest of the R&D departments at Nintendo with about 20 employees, R&D3’s primary responsibilities were the technical hardware design and development software for both the arcade systems and the later home consoles, the Famicom and the NES. The team also helped create bank switching and the MMC chips in the NES cartridges. Takeda is regarded as the first developer of an arcade game with EVR Race, and would follow up with the creation of punch-out and Arm Wrestling.

Genyo Takeda was born in Osaka, Japan on March 7th. 1949. As a child, Takeda enjoyed working with his hands, building small items such as miniature trains and airplanes. He attended Shizuoka Government University in Honshū, where he studied semi-conductors. Takeda is regarded as the "first game designer" at Nintendo, who although was an engineer by trade, actually designed and drew several of the characters in his video games.

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History

Nintendo Company Limited

Author: Kyoto Ninja (13 April 2012)
Source: Iwata Asks: Punch-Out!!. CNET Japan.
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