Entertainment Analysis & Development Division (EAD) was originally created in 1984 and entrusted to Hiroshi Ikeda and Shigeru Miyamoto. By the end of 1985, Shigeru Miyamoto officially became General Manager and Producer, with star designer Takashi Tezuka leading the efforts on blockbuster titles like Super Mario Bros., and The Legend of Zelda. Entertainment Analysis & Development Division is currently the largest software development branch of Nintendo Company Limited, and bares the task of creating the premier software that showcases the company's hardware and drives unit sales. As of recent years, the core objective has been to develop intuitive software that appeals to the general masses.
The division has three departments; EAD Software Development Department, EAD Tokyo Software Development Department, and Technology Development Department. The division also internally houses an external programming company named Systems Research & Development Co., Ltd. (SRD), which co-programs several tools and games inside Nintendo's central headquarters for EAD. Each department also has several groups and teams working within a respective set of producers and directors. In addition, a company named SRD is officially contracted and located internally as a technology team.
The developer has delved in creating innovative ambitious projects like the Shigureden Museum, Nintendo DS Guide: Make It Yourself!, and WaraWara Plaza. However, the developer is most famous for creating and maintaining intellectual properties like Animal Crossing, Pikmin, Wii Sports, Mario Kart, and other notable franchises.
| Development Locations | ||
| Central Headquarters | Kyoto Research Institute | Kyoto Development Complex |
| Personnel Structure | |
| Entertainment Analysis & Development Division (EAD) | |
| EAD Software Development Department | EAD Tokyo Software Development Department |
| Discography | |
| Entertainment Analysis & Development Division (EAD) | |
| EAD Software Development Department | EAD Tokyo Software Development Department |